Shaka King: I don’t need white people to care about what I do, but I need money



"Judas and the Black Messiah" director Shaka King opened up at the Sundance Film Festival about the struggles of finding financing as a black creator.

King thought “Judas and the Black Messiah,” would easily receive studio financing given its power producer, Ryan Coogler and stars Lakeith Stanfield and Daniel Kaluuya. But he was mistaken.

“I’d think we’d walk into a bidding war situation, and all of the studios that we pitched to minus Warner Bros. just really came in and lowballed us in terms of what they were willing to give us to make a movie like this because they thought it wasn’t worth enough. They thought it wouldn’t … make enough money based upon the algorithms that they came up with that are totally ridiculous. When you hear that, capitalism, racism, ‘I thought you all liked making money?' It’s like a real mental illness.”

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